Authentic Storytelling
The World Wide Web has changed not only the way we seek information and entertainment. It has changed our expectations and it has given us control.
Therefore, if what we're presented is not compelling, if it is not authentic, if it is not meaningful then we have the power to dismiss it and move on.
Advertisers, marketers, employers and anyone needing to communicate a product, concept or initiative must realize and embrace this fundamental truth. Even if they're playing to a captive audience.
Whatever the message, the audience or the medium, you must be compelling. You must be authentic and credible. And you must deliver.
This is at the heart of what we do. Whether it's a documentary-style video totally told through a string of candid soundbites or a high-concept message or a live event, you have a story to tell. We help you tell it... brilliantly and effectively.
EMMY AWARD WINNING PLP Documentary: A Passing of the Torch
The University of Michigan commissioned Paul Long Productions to produce an hour-long documentary looking back at the incredible circumstances, coincidences and happenings that marked the first student movement of the 60's and the formation of the Peace Corps.
It started with a short, impromptu speech by candidate John F. Kennedy to 10,000 University of Michigan students at 2:00 in the morning - a speech that challenged the students to pursue more than a career and to serve their country and the world.
Included in the documentary: Bill Moyers, Theodore Sorensen, Harris Wofford, Tom Hayden and the people who were there and made it all happen.
Click the video below to see a 90-second promo, or see the full 3-minute version of the promo video: "A Passing of the Torch"